Prevent the Objection, “We’re satisfied with our current supplier.” Strategy 2 of 4

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Blog Post - September 14, 2021

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Prevent the Objection, “We're satisfied with our current supplier.” Strategy 2 of 4

ObjectionFreeSellingIcon Objection 3 of 85:We’re satisfied with our current supplier

When does it usually occur? Initial contact.
Probable Cause: Prospect does not believe a need exists.
Objective: Establish a need.

During your pre-call planning, do a quick update of your Competitor Analysis to make sure you know your strengths against this competitor’s weaknesses for prospects in your target market segment.

You will always lead with your Unique Selling Points for this category of objections. It's how you establish the need.

Resources:

This blog's content comes from Chapter 6: Strategies Specific to Each Objection in the Objection Free Selling book.

Select this link to preview and buy the eBook: Objection Free Selling with its 874 objection prevention, preemption, and response strategies for the 85 most common sales stopping objections

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Select this link to download the free list of the 85 Most Common Sales Stopping Objections organized by missing "Buyer Beliefs" that cause them.

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